A Declaration and Promise: In 2017, Alex had the idea when he once again failed to find the perfect pair of socks in his closet for a training session. They had to be of high quality, lightweight, breathable and comfortable on the skin. At the same time, they also had to be an eye-catcher that is super functional, works under the most demanding conditions and lasts a long time.

The idea to create our brand and product grew. As a result, the trio of Alex, Pavel and Max (pictured from left to right) committed to delivering a product with all those features and using the best materials and yarns the industry has to offer. The mission was clear and so were the moral and ethical principles: the socks had to be produced in a fair manner and in Europe. Unnecessary use of plastic or natural resources had to be avoided at all costs! And so the long but exciting journey began.