World-renowned mountaineer and trail runner Kilian Jornet has launched NNormal together with the family business Camper.
"Sharing the same values was a strong motivation to start this project. We agreed that we need a new way of thinking and acting regarding our environment and Outdoor activities," explains Kilian Jornet. “We want to be very honest about how we produce the equipment and about the role the company wants to play for society and the environment. This means transparency and working to prevent overconsumption by building products that are sustainable. To have minimal impact on the environment, we have to work with different materials and explore different designs. It is a long and difficult road, but that is what motivates me and the team to start this project."
NNormal's products reflect the partnership's shared philosophy: authenticity and practicality that inspire people to enjoy and respect nature - a mission expressed in timeless equipment that is functional, performance-oriented and durable. All Outdoor equipment was designed in Mallorca and tested in Norway, as the brand name suggests (Nor-way + Mal-lorca).
“Building a new brand is always a very exciting adventure, although we are aware of the challenges involved,” says Miguel Fluxa, CEO of Camper and fourth-generation member of the founding family. "We are complementary partners of NNormal. The opportunity to think of this together with someone like Kilian is truly unique: combining performance with personal responsibility resonates strongly with our DNA. He brings his strong product development expertise and unique vision of the outside world, while Camper innovation, shoemaking and design knowledge."
Your Path, No Trace.
