INOV8 (pronounced al Innovate) operates at the extremes of sport. You'll find us in the world's most demanding and adventurous environments: all types of terrain, demanding conditions, and hardcore workouts. No matter how unpredictable.

From our roots in the British hills to adventures in the deserts of Antarctica and the Sahara, we've found one true truth: the interaction of athletes with the ground is the most important factor in developing our products.

Over the years, we've optimized our products to meet the needs of all terrains. We now offer a complete range for all-terrain running, from head to toe!

The current collection is divided into trail running, survival running, light hiking, and functional fitness. Each sole type is specifically designed for one of these categories; for example, the X-Talon and Mudclaw for survival running, the Trailfly for trail running, the Roclite GTX for light hiking, and the F-Lite for functional fitness.