Craft

We are the result of sweat and pain, of wind and rain, of trial and error, and of the euphoria experienced when we push our endurance limits. Whether at the Olympic Games or at home, in the forest or on the street, we always strive for optimal performance. Just like you, our functional sportswear is designed for racing.

At Craft we take sportswear very seriously and are passionate about every detail that helps you get the most out of your sport. That's why performance is central to the Craft brand. Since 1973, when Swedish inventor Anders Bengtsson first went for a run in the very first set of Craft underwear, we've been keeping people dry and at optimal body temperature in all weather conditions.

We truly love our sports and life she. Almost every day, a group of Craft employees can be seen leaving the office for a 5-10 kilometer run, a bike ride or, weather permitting, cross-country skiing to test out our latest equipment. We also work with and learn from some of the best athletes in the world in our pursuit of excellence. For us at Craft, life is sweat and we intend to master it.